Theoretical and Methodological Fundamentals of Internet Marketing Training in Specialty 029 “Information, Library and Archival Affairs”

The purpose of the article is to substantiate theoretical and methodological foundations educational innovation which professional program «Management social communication networks. Digital marketing», specialty 029 «Information, Library Archival Affairs». research methodology based on a set general scientific methods generalization, systematization forecasting. Hypothetical analysis made it possible develop identify basic concepts that outline platform for training marketers in noveltyof study dynamics diversity information activities proposals new specializations within Affairs» outlines main approaches identifies allow building model marketer Such define communications management document resources (information management). Conclusions. are technologies Tasks marketing specialist problem field activities, include nonprofit organizations, government, charities, libraries, archives, museums, etc. content subject area Internet consistent with Standard Higher Education corresponds conceptual proposed version – able enrich, modify refine development knowledge empirical base this area.